Dmitrii Kostoglodov

This article examines the conduct of organizational activities that promote the growth of competitiveness of the trade organizations of different size and format in small and medium city.

The article discusses the problems of filling of marketing communications trade organizations of various size and format, contributing to the growth of its competitiveness.

The article considers the questions of evolution of the theory and practices of modern marketing towards a socially-focused marketing concept. The main focus is on the development of the environmental component of community-oriented marketing concept.