Keyword: «socially-oriented marketing»

The author investigates questions of the growth of interest in the environmental component of the marketing and use of tools socially-oriented marketing concept to reduce the anthropogenic load in the metropolis that is associated with the accumulation of solid household waste.

The article considers the questions of evolution of the theory and practices of modern marketing towards a socially-focused marketing concept. The main focus is on the development of the environmental component of community-oriented marketing concept.