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Keyword: «evaluation criteria»

THE PRECISION OF MEASURING THE RASCH MODEL PARAMETERS WHEN THE DIFFICULTY OF TEST TASKS ADEQUATE TO THE LEVEL OF TRAINEES PERFORMANCE
Authors: Uliya Fevraleva, Anatolii Maslak
The aim of the work is to determine the precision of measurement of latent variables. A comparative analysis of the classical theory of testing and the theory of latent variables is given. The study is based on a simulation experiment within the framework of the theory of latent variables.
Keywords: evaluation criteria, rasch model, latent variable, measurement precision
Application of SPACE-analysis to develop an enterprise marketing strategy
Authors: Viktoriya Chekar, Darya Voroshilova
Recently, strategic analysis has become an integral part of enterprise management, representing a set of various tools and methods that allow not only to determine its position in the market, but also to form various directions of strategic development. The article considers the methodology for using SPACE-analysis to evaluate the marketing strategy of an enterprise. SPACE analysis is used as a strategic planning tool.
Keywords: evaluation criteria, case-study method, marketing strategy, competitive advantages, the space-matrix