Keyword: «hidden influence»

The article is devoted to the problem of language manipulation in newspaper headlines. Various definitions of the term «language manipulation» are listed, its goals and features are indicated. The use of means of language manipulation is given on the example of the headlines of the socio-political weekly «Yakutsk Vecherny». The materials of the article can be used in teaching students of humanitarian specialties and will be of interest to everyone who studies the issues of manipulating consciousness.