Keyword: «information sources»

The article discusses aspects of the local identity study. Local identity characterizes the value attitude of the population to the territory of residence. There is a crisis of identity in modern society. It finds expression in the fact that the value bases of identity are not stable. Identity is the result of social constructing. The crisis of local identity is manifested in the minds of young people. The information about the attitude of young people towards the city was obtained after analysis of the results of the Tolyatti youth survey. The researchers identified groups of young people depending on the formation of local identity. They are shaped on the basis of the distribution of respondents' opinions about aspects of urban life that give it its uniqueness. The author analyzes the signs of local identity crisis, which are manifested in the creation of the controversial image of Togliatti.