Keyword: «public consciousness»

The article examines the essence of goals and methods of the US information-psychological war against the USSR and modern Russia. The author shows they have changed little since the end of the Cold War. The main aim of the new information war of the West against Russia is to disintegrate the Russian society, to destroy traditional Russian spiritual, moral and ideological values, to provoke citizen discontent with the policies pursued by the state. In order to counter offensive information-psychological warfare methods of the West, Russia must carry out effective counterpropaganda.

The article is devoted to the actual problem of regional identity formation. In modern science, regional and local identity are considered as an alternative to the unification of culture. The information was obtained with the help of Tolyatti residents’ public opinion poll about the image of the city on the Internet. The factors contributing to the formation of the regional identity of Togliatti population were identified. These include attractive photos of the city, its surroundings, information on the improvement of the city, the prospects for its development. The author makes analysis of the factors that negatively affect regional identity.

The article discusses aspects of the local identity study. Local identity characterizes the value attitude of the population to the territory of residence. There is a crisis of identity in modern society. It finds expression in the fact that the value bases of identity are not stable. Identity is the result of social constructing. The crisis of local identity is manifested in the minds of young people. The information about the attitude of young people towards the city was obtained after analysis of the results of the Tolyatti youth survey. The researchers identified groups of young people depending on the formation of local identity. They are shaped on the basis of the distribution of respondents' opinions about aspects of urban life that give it its uniqueness. The author analyzes the signs of local identity crisis, which are manifested in the creation of the controversial image of Togliatti.

The article is devoted to the importance of legal mechanisms in the fight against violence and social injustice.