Keyword: «internet-meme»

The article is dedicated to an evidence-based illustration of Internet-memes influence on the written and oral communication of modern young people. The definitions of the Internet-meme and Internet-discourse are given. The methods of carrying out the survey «Memes in youth’s communication» are described, its results are highlighted, the conclusions are drawn from the questionnaire. The prospects of the research are touched upon at the end of the article.

This article is devoted to the use of Internet memes in the educational process. The authors consider the peculiarities of thinking, memory and attention of representatives of generation Z, the prospects of introducing Internet memes into the educational process. Internet memes are considered as a means of illustrating educational material, a special kind of visualization of information. The article identifies the positive and negative sides of its use in the educational process, provides recommendations on the use of this tool in extracurricular activities.