Keyword: «management technologies»

CRM it is the most modern technology, combined with strategic planning, marketing methods, organizational and technical means. "Customer Relationship Management" is a business ideology designed to improve the profitability of the company's operations by optimizing work with consumers. In other words, it is a technology that allows increasing the profit of an enterprise at controlled costs. Instead of CRM, the notion of "customer loyalty management" is also used. It is in controlled loyalty that the meaning of CRM lies.