Keyword: «complex sales»
ART 770261
Authors:
Tatyana Stepanova, Elizaveta Kyrgyzova
Tatyana Stepanova, Elizaveta Kyrgyzova
The paper deals with the main aspects of modern information technology usage to manage the sales of complex products and services at corporate markets (B2B). An important factor in ensuring the effectiveness of complex sales is a high-quality seller-customer relationship management. At the present stage of corporate markets development, this problem must be solved with the help of CRM systems.
Keywords:
management, system, relationship, consumer, service, product, complex sales, corporate markets, b2b, sales funnel, crm, customer
Authors:
Tatyana Stepanova, Anastasiya Kondrateva
Tatyana Stepanova, Anastasiya Kondrateva
CRM it is the most modern technology, combined with strategic planning, marketing methods, organizational and technical means. "Customer Relationship Management" is a business ideology designed to improve the profitability of the company's operations by optimizing work with consumers. In other words, it is a technology that allows increasing the profit of an enterprise at controlled costs. Instead of CRM, the notion of "customer loyalty management" is also used. It is in controlled loyalty that the meaning of CRM lies.
Keywords:
efficiency, database, profitability, customers, loyalty, crm-system, automation, complex sales, management technologies