Keyword: «media communication»

The article analyzes the role of media communications in the banking sector on the example of the rebranding of PJSC SberBank. The relevance of the topic is determined by the fact that it represents theoretical and practical interests, since nowadays media communications are rapidly developing in the field of advertising and public relations. The article presents a media analysis of the rebranding of PJSC Sberbank. The conclusion is made about the significant role of media communications in the bank's rebranding.

The article is devoted to the problem of the development of the media space in the field of additional education. The problem of the lack of various resources for the creation and organization of courses in the media circle is considered. At the same time, the aspect of the influence of media communication on the development and formation of the child's personality is revealed.