Keyword: «rebranding»

To evaluate the marketing strategy of a public catering enterprise, the authors make the analysis of the enterprise performance based on the following criteria: competitive efficiency, satisfaction of visitors' needs, market efficiency.

The article analyzes the role of media communications in the banking sector on the example of the rebranding of PJSC SberBank. The relevance of the topic is determined by the fact that it represents theoretical and practical interests, since nowadays media communications are rapidly developing in the field of advertising and public relations. The article presents a media analysis of the rebranding of PJSC Sberbank. The conclusion is made about the significant role of media communications in the bank's rebranding.