Keyword: «banking»

The paper describes and analyzes advertising cost of the Russian commercial banks, identifies effective distribution channels of banking advertising, as well as the necessity of evaluating the effectiveness of advertising.

The paper discusses the questions of development of Russian credit system in modern conditions.

The paper deals with the importance of mortgage insurance in Russia. The availability of mortgage credit if supported by insurance is stated. The conditions of insurance in case of "Mortgage with state support" are considered. The author analyzes the current tariff schedules of insurance companies in different banks.

The paper presents a comparative analysis of financial activities of some banks in 2015 in reliance on the Central Bank of the Russian Federation standards H1, H2 and H3, return on assets, return on equity and the dynamics of the key indicators of banks' activities. The authors show that the considered financial institutions have a number of common characteristics; however, they differ in profitability and reliability. In conclusion, the authors try to identify the most reliable bank.

The article considers the audit as one of the tools for sustainable development; such topical innovations in the financial sphere as blocking and big data are analyzed, as well as their influence on the transformation of international auditing and banking.