Keyword: «milk»

The article considers the analysis of the range of milk from different manufacturers, which is sold in the supermarket «Pyatyorochka». The structure of the range of milk is analyzed by: producers, the percentage of fat content, degree of heat treatment, type of packaging. In conclusion, the supplier of milk, whose products are most popular with customers, i.e. the supplier with the largest sales of milk in the reporting month, was determined.

The article is devoted to the possibility of expanding the existing range of dairy drinks, which is of great importance in the context of the existence in modern realities of the interest of a large number of consumers in products with additional taste and increased nutritional value. Based on the results of sociological surveys, it was revealed that potential buyers are interested in new flavors of milk drinks with the introduction, in addition to the standard berry filler for the considered formulation, dried vegetable milk and cereals.