Keyword: «preferences»

The article discusses the model of economic policy of the regional authorities of the Russian Federation, which is aimed at creating favorable conditions for loyal enterprises. Allocated administrative and economic factors driving and constraining economic activity of enterprises at the regional level.

In this paper the author examines the main quality parameters and performance of a new type of society, which are recognized as a reduction in the production share in the social product, the role of knowledge and technology, based on it, the predominance of a particular information, the acceleration of technological processes, the development of the services sector, improving the quality of life of the population. The author focuses on the establishment of the information society, which is justified by rapid changes in science and technology, and this has led to the historical process through the domination of civilized approach, which allowed to mark the different stages of civilization becoming the world's population by way of technical progress.

The article says that the process of forming professional preferences is the result of the impact of many interrelated objective and subjective factors, which also include gender characteristics. The significance of the gender aspect in the formation of professional preferences and the lack of knowledge of this problem in the scientific literature determined the direction and purpose of the study – the study of the gender characteristics (psychological gender) of professional preferences of high school students.

The article is devoted to the possibility of expanding the existing range of dairy drinks, which is of great importance in the context of the existence in modern realities of the interest of a large number of consumers in products with additional taste and increased nutritional value. Based on the results of sociological surveys, it was revealed that potential buyers are interested in new flavors of milk drinks with the introduction, in addition to the standard berry filler for the considered formulation, dried vegetable milk and cereals.