Keyword: «network organizations»

A number of axioms on the middle class as a factory of competitive elites forming brands are mentioned. It is concluded that a higher level of regional competitive advantages corresponds to a higher level of social self-organization diversity. The connection between modern competitive advantages of the region and the ability to continuous innovations is shown. The relationship between brands and mobility is revealed as a necessary condition for competitiveness. The dependence of the regional brand and competitiveness of network organizations on the quality of network communications has been established.