Sergei Chernov

A number of axioms on the middle class as a factory of competitive elites forming brands are mentioned. It is concluded that a higher level of regional competitive advantages corresponds to a higher level of social self-organization diversity. The connection between modern competitive advantages of the region and the ability to continuous innovations is shown. The relationship between brands and mobility is revealed as a necessary condition for competitiveness. The dependence of the regional brand and competitiveness of network organizations on the quality of network communications has been established.

The paper considers questions of economic identity of the region and its influence on the formation of network forms of cooperation in the regional economy. The authors substantiate the role of core competencies in the network economy of the region and allocate axioms and laws of the competitive advantages of the region in the context of the network economy.

The paper deals with the basic axioms of regional economic development, andthe strategic processes of modern regional economy.