Keyword: «non-linguistic students»

The relevance of the work is due to changes in the federal state educational standards of higher education in a foreign language, where the main role is acquired by business communication skills in oral and written forms and the possession of which is impossible without formed grammatical skills. The analysis of scientific and methodological literature made it possible to identify the specifics of teaching the grammatical side of foreign language speech in a non-linguistic university, the conditions, principles and stages of formation, improvement and development of grammatical skills, types of exercises to achieve the goals set. The purpose of this study is to work out a set of exercises for improving and developing grammatical skills on a communicative basis in a non-linguistic university and justify its effectiveness. The theoretical and methodological basis of this research was made up of works devoted to the problems of teaching a foreign language in a non-linguistic university, teaching grammar of a foreign language, the formation and maintenance of students' motivation. It is proposed to use professional texts as a basis for the exercises. They arouse students’ interest, contribute to maintaining motivation to learn a foreign language. Experimental training, which included the technology of the "flipped classroom" based on the electronic course in the discipline "Foreign Language" in LMS Moodle and the worked out set of communicative exercises based on professional texts, proved their effectiveness. The positive outcomes were obtained as a result of training and were reflected in the final test and student survey. The theoretical significance of the research lies in the revision of approaches to teaching grammatical aspect in a non-linguistic university. The practical significance of the article is in the fact that this technology can be used in teaching grammatical aspect of any foreign language, provided that it is adapted accordingly, depending on the typical language difficulties, students’ needs and curriculum content.

The article focuses on the features of the use of gamification techniques in teaching a foreign language to first-year students of non-linguistic specialties of the university. The article describes examples of the use of various game elements and techniques at different stages of the learning process in a higher educational institution, explains their effectiveness and positive impact on students’ motivation to learn a foreign language.

The relevance of the study is conditioned, first of all, by the increased requirements to the competency of university graduates. The modern labour market imposes higher and higher requirements for communicative skills in a foreign language, especially in such in-demand spheres as marketing. Graduates of non-linguistic specialties who speak a foreign language in the professional sphere have a significant competitive advantage. The existing methods of teaching foreign languages do not always adequately meet the needs of students majoring in non-linguistic specialties in the formation of professionally oriented communicative competence. The development and testing of the effectiveness of new methods, taking into account the specifics of the marketing sphere and the possibilities of AI, is highly relevant. The aim of the research is to determine and quantitatively evaluate the effectiveness of the methodology of teaching foreign language communication in marketing for students of non-linguistic profile using artificial intelligence technologies. The study of the effectiveness of the methodology of forming foreign language communication in the field of marketing for non-language students using artificial intelligence technologies is based on the qualitative approach to the research. This approach focuses on understanding the essence of the phenomenon, studying the opinions and experience of the participants. The results of the study suggest the assignment of specific indicators of the effectiveness of using the methods of foreign language communication formation in the sphere of marketing of non-language students with the use of artificial intelligence technologies: statistically significant improvement of academic indicators of task performance; correlation between the frequency and effectiveness of students‘ use of artificial intelligence tools; students’ feedback, etc. The research contributes to scientific knowledge by studying the effectiveness of AI application in the formation of foreign language communicative competence in a narrow professional sphere. It allows obtaining new data on the interaction of technologies and teaching methods. The results of the research can be used for the development of new curricula and methodological aids for teaching foreign languages in marketing, as well as for the professional development of teachers. The obtained data will help to determine the optimal ways of using artificial intelligence technologies in the educational process. In general, the study responds to the important need for the development and implementation of innovative methods of teaching foreign languages, which will improve the competitiveness of graduates of non-language specialties in the modern labour market.