Keyword: «personnel marketing»

Difference of concepts HR-marketing and HR-brand of the company

Authors:

Evgeniya Holodkova,

Anastasiya Sholohova

The article discusses the concepts of personnel marketing and the HR-brand of a company. Their main distinguishing feature is revealed, the relationship of these concepts is disclosed, the presence of these processes in any company has been established.

Keywords: marketing, human resources, reputation, hr-brand, personnel marketing

Formation of personnel and HR brand marketing in the company

Authors:

E. Holodkova,

A. Sholohova

The article examines the relationship between personnel marketing activities and the company's HR brand. The stages of their formation are highlighted. The importance of joint implementation of these projects is indicated.

Keywords: stages, formation, analysis, labor market, hr-brand, personnel marketing, evp