Keyword: «reputation»
ART 16115
Author:
Aleksandr Belyaev
Aleksandr Belyaev
The paper deals with the problem of retention and increase of intellectual potential of the region. The author describes the criteria of its estimation and the factors of reputation loss. The structure of the characteristic of the intellectual attractiveness of the region is based on the example of such indices as inventor activity, migration, attraction of investments, presence of technological jobs on the labor market.
Author:
Pavel Prohoda
Pavel Prohoda
The article analyzes the processes of formation of economic ethics. The article analyzes the factors that shape business ethics in terms of socio-economic transformation. The peculiarities of religious consciousness of the Russian merchants and manufacturers of the Xxx century. The marked characteristic differences of the business ethics of Russian and Western European entrepreneurs. Business ethics is presented as a communicative phenomenon, formed by the national mentality and religion.
Authors:
Evgeniya Holodkova, Anastasiya Sholohova
Evgeniya Holodkova, Anastasiya Sholohova
The article discusses the concepts of personnel marketing and the HR-brand of a company. Their main distinguishing feature is revealed, the relationship of these concepts is disclosed, the presence of these processes in any company has been established.