Keyword: «political correctness»

The article is devoted to one of the actual problems of using politically correct vocabulary in the sphere of intercultural communication. Some peculiarities of using such vocabulary are analyzed in the article. The considered spheres of the phenomenon are those of racial and ethnic spheres as well as the spheres of physical characteristics of a human being. The conclusions are made about the usage of the analyzed phe-nomenon in the English linguistic culture.

This work is aimed at studying the phenomenon of political correctness and analyzing possible translation techniques for transmitting the meaning of politically correct words and expressions from English into Russian.