Keyword: «popular culture»

This article analyzes this phenomenon of modern society as a mass culture from the perspective of axiological knowledge. The focus of the work, the author devotes the disclosure of the scope and practical everyday world of the phenomenon. The article presents the author's definition of concepts such as value, and popular culture. In addition, conclusions about the prospects for the development of popular culture at this stage of its existence.

This article reveals the essence of subculture of hipsters in the space quickly reformed modern social and cultural environment, its appearance, and the transformation of the state at the present time, an analysis of the studied determining subculture and her inherent characteristics, and also imposed an assumption about the possible risks of its impact on young people.