Keyword: «media consumption»

In this paper the author examines the main quality parameters and performance of a new type of society, which are recognized as a reduction in the production share in the social product, the role of knowledge and technology, based on it, the predominance of a particular information, the acceleration of technological processes, the development of the services sector, improving the quality of life of the population. The author focuses on the establishment of the information society, which is justified by rapid changes in science and technology, and this has led to the historical process through the domination of civilized approach, which allowed to mark the different stages of civilization becoming the world's population by way of technical progress.

The article presents the results of the research in media consumption of educational internet resources by first-, second-year technical university students. Changes are observed in preparation of students for classes, for various forms of control (control works, exams, summary reports with the involvement of internet resources). The request of students for general media content, and mathematical content in particular, as well as the features of "digital " generation thinking are analyzed. The authors conclude that the time of media education in Russia has not come yet, the paradigm shift of media consumption will occur in the next 5-10 years.

The article examines generation Z in terms of their behavior, media consumption, and communication on social networks. The article provides a list of the most popular social networks by the use among Russian users, the most popular social networks among zummers are discussed in detail. Generation Z's behavior on different platforms is noticeably different. Each social network is analyzed according to such criteria as the goals and reasons for its use, the reasons for its popularity among zummers, and the culture of content consumption on it. At the end there are main differences about content consumption on different social networks.