Keyword: «principles of small business»

The purpose of the article is to study theoretical approaches to the implementation of various measures to support small businesses at the regional level. At present, the development and functioning of small business requires increased attention at all levels. A special role in this process is played by the regional level, where the formation of a support system takes place, which directly affects the key showings of the business. The article discusses the principles, essence and functions of small business, various aspects of its impact on the development of the region. In addition, the work presents the main forms of support for small businesses at the regional level, factors influencing the functioning and development of small businesses, the main objects of business infrastructure in the region. In the proposed work, the authors use a standard methodology including the following elements: development of a research algorithm, conduct of content analysis, selection of research methods, assessment of parameters and substantiation of factors influencing on the subject of research. Methods of synthesis and analysis, methods of tabular and graphical visualization of research results are used as the main research methods in this work, which made it possible to form a comprehensive idea of the object of research – a system for supporting small businesses. The system of supporting small businesses in this article is considered from the viewpoint of an integrated and factor approaches.