Keyword: «public catering enterprise»

Public catering enterprises marketing strategy evaluation

ART 184008

Authors:

Evgeniya Krivcova,

Ekaterina Nebaeva

Full text Read online

To evaluate the marketing strategy of a public catering enterprise, the authors make the analysis of the enterprise performance based on the following criteria: competitive efficiency, satisfaction of visitors' needs, market efficiency.

Keywords: marketing strategy, public catering enterprise, rebranding