Keyword: «social infrastructure»

The paper is based on the master's work “Management branding territory as a factor of development the municipality (on the example of the municipality “Pristensky area of the Kursk Region”). The main provision of the paper is to expose the problems of social infrastructure development with the help of regional branding. One way to combat the high rate of socio-economic indicators of development territories is the presence of the brand territory, as an interesting brand site attracts diverse investors wishing to invest their funds in order to profit. In modern society, a strong, stable and attractive brand territory accompanied by the development of social infrastructure. The paper examines the value that has a territorial brand in social infrastructure, and the available link between the project site branding and marketing infrastructure.

In modern Russia, the digitalization of social infrastructure facilities in rural areas is actively underway, and it is important how it is implemented, at what level it is currently located, and how the social infrastructure facilities in rural areas function in this regard. The article examines and analyzes social infrastructure facilities in rural areas, suggests their classification in relation to digitalization, provides concepts and characteristics of digital and non-digital objects, as well as directions for their development.