Keyword: «stakeholders»

The paper is based on the master's work “Management branding territory as a factor of development the municipality (on the example of the municipality “Pristensky area of the Kursk Region”). The main provision of the paper is to expose the problems of social infrastructure development with the help of regional branding. One way to combat the high rate of socio-economic indicators of development territories is the presence of the brand territory, as an interesting brand site attracts diverse investors wishing to invest their funds in order to profit. In modern society, a strong, stable and attractive brand territory accompanied by the development of social infrastructure. The paper examines the value that has a territorial brand in social infrastructure, and the available link between the project site branding and marketing infrastructure.

The article is devoted to the issues of improving territorial strategic planning by clarifying its functions and structure, involving the population, business community, and public administration bodies in the processes of working out and implementing the development strategy of the regions. The authors analyze the content of the strategy of socio-economic development of Krasnodar Region for a long-term period; identify features that slow down its practical implementation.