Keyword: «speech strategy»

The purpose of the work is to study the problem of organizing conflict-free communication and to determine the main areas of activity for improving the skills of its implementation in the learning process, which will contribute to further successful interaction in gaining knowledge and in professional activity. The main approaches to solving the problem of conflict-free communication are examined; the connection of the communicative act with the manifestation of the conflict is found, the opportunities of language disciplines in the formation of the skills of conflict-free communication are specified. The author draws a conclusion that it is necessary to develop the skills of constructive discussion, which allows us to prevent conflicts while defending our point of view.

The article reveals the concept of speech strategies and advertising text tactics. Linguistic competence becomes an indispensable component in the preparation of advertising texts in all areas in market conditions. The flow of interpersonal communication is determined by the speech behavior of the communicants and their ability to control it. Of paramount importance are the form and content of communicative actions, as well as their strategic organization, which can contribute to or hinder success.