Keyword: «the “i” image»

The article is devoted to the development of 5–7-year old child experience in the regulation of ethical con-duct. The authors stress that the child's view of himself, his own “I” image justify the choice of strategy. The authors use the notion of "moral" image, which includes submission of a preschooler on his own moral qualities, features, displays, personal attitudes and prejudice the desire of children to choose and commit the moral act. The situations of pedagogical support of contact between the older preschooler with a cartoon with the purpose of forming of moral conduct are described.