Keyword: «the investment»

The paper deals with the problem of retention and increase of intellectual potential of the region. The author describes the criteria of its estimation and the factors of reputation loss. The structure of the characteristic of the intellectual attractiveness of the region is based on the example of such indices as inventor activity, migration, attraction of investments, presence of technological jobs on the labor market.

The article considers the necessity of introduction in Russian companies, international financial reporting standards in order to create accurate financial statements in order to attract investment. Under IFRS, assets and liabilities carried at fair value. Investors are not interested in "paper" assets, they are interested in the fair market value at the moment. Implementation and use of IFRS enables to prepare financial statements that meets the requirements of investors and to bring equity and debt for companies from a wide range of investors.