Keyword: «tourism product»

The paper presents an overview of the modern concepts of marketing management, which is relevant because of modern strategic planning tendency of activity in the hospitality or tourism service organizations. The author views the theoretical principles of marketing management strategy formation with consideration of the peculiarities of resort and tourism organizations and identifies the main steps of marketing management strategy formation in tourism enterprises.

Internet space has an increasing impact on the life of a modern person. It is necessary to use modern means of communication with consumers for successful promotion of products and services. The article highlights the positive and negative aspects of products promotion in the Internet space, the main trends in the development of the Internet as a space for marketing communication with consumers of tourist services, and reveals the peculiarities of the audience involvement formation.