Keyword: «tourist product»

The article discusses the mechanisms of financing of innovation in the tourism sector, the implementation and their implementation. The proposed basic consistency of entrepreneurial activity in the tourism sector; attention is paid to the problems constraining the development of domestic tourism.

The tasks and specificity of branding in the formation of the image and competitiveness of the subject of the market of tourist services are considered. The main directions of branding efforts are revealed. The importance of marketing and advertising activities is noted. We describe the strengths and weaknesses of positioning a travel agency on the market.

The main directions of development of the tourist-skorecreative complex of the Krasnodar Territory are considered in the article, their characteristics are presented.

The article considers the main stages of the decision making concerning a tourist product purchase. The author determines groups of tourists according to their classification and their wishes. The main factors influencing the consumer are presented. She also considers the main barriers to travelling. To improve the marketing of tourism services it is necessary to conduct a study of tourism services consumers.