Rena Timirgaleeva

The article proves the necessity of innovative model development and implementation for home balneological resort territories on the base of ecological logistics concept. The authors define the main functions of state management in this field. They suggest the model of ecological logistics mechanism and the main stages of the system implementation.

The article reveals the most urgent problems of ensuring information security and business continuity. The authors examine the advantages of IS-products pilot projects introduction, analyze the criteria for their selection. Special attention is paid to the cost approach to choosing a solution.

The paper deals with the formation of the corporate management system. The author presents the concept of building enterprise logistics management system and gives practical recommendations for its implementation.

The paper presents an overview of the modern concepts of marketing management, which is relevant because of modern strategic planning tendency of activity in the hospitality or tourism service organizations. The author views the theoretical principles of marketing management strategy formation with consideration of the peculiarities of resort and tourism organizations and identifies the main steps of marketing management strategy formation in tourism enterprises.

The paper discusses the rationale for the formation of corporate image. The author analyses theoretical aspects of the formation of favorable image of a company and its structure; the problems solved by creating a positive image. The paper denotes the role of internal marketing in the process.