Alyona Chebanenko

City: Yalta

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1 Publications in the journal

Articles

Methods to analyze the external environment of tourist and recreational enterprises

ART 170034

Authors:

Alyona Chebanenko,

Alyona Stolyarenko

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The paper describes the methods to analyze the external environment of the tourism business. The authors classify the methods of strategic analysis of external and internal environment; conducted SWOT-analysis and PEST-analysis of the hotel complex “Oreanda”.

Keywords: swot-analysis, method, classification, internal environment, pest-analysis, external environment