Keyword: «pest-analysis»

The paper analyzes the key success factors (competitive advantage) on the example of the engineering enterprise. The author suggests using PEST and SWOT analysis as a complement to the analysis of business activity of an enterprise in order to make more informed management decisions. An example of using this methodology and conclusions is the benchmark for the allocation of individual businesses a competitive advantage.

The paper describes the methods to analyze the external environment of the tourism business. The authors classify the methods of strategic analysis of external and internal environment; conducted SWOT-analysis and PEST-analysis of the hotel complex “Oreanda”.