Vadim Timshin

The article considers the views of the well-known Russian scientist K. A. Timiryazev on creative process of scientific cognition, definition of the role and importance of theoretical and applied science in society. Acting as a staunch supporter of the evolutionary approach, the scientist applies it to the human creative activity process explanation. Timiryazev defends the priority of pure science over applied fields. Not denying the huge role of applied fields, he noted that they should not and cannot be the goal of science. At the same time, scientific thought can exist only on condition of complete freedom. Popularization of science is of great importance, which makes it possible to achieve recognition and support of scientific research in society.

The article analyzes the results of a study conducted in spring, 2017 among Internet users. The study is devoted to examining the factors of the most effective (“functioning”) online text in social networks. Some recommendations are given to practitioners in the field of Internet communication.