Uliya Kopitina

City: Kirov

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Articles

Goods range as an object of management

ART 174013

Authors:

Tatyana Koikova,

Uliya Kopitina,

Ekaterina L. Ralnikova

Full text Read online

Retail trade belongs to the promising and fast developing sectors of Russian economy. Sustainability of trade depends on completeness, rationality and stability of goods range. It is the range of goods that binds the company and the market, being an object of economic exchange and means of meeting existing demands. Therefore, one of any organization’s key management activities is the management of goods range.

Keywords: assortment policy, goods range, competitiveness of a trading company, product group, goods range development, goods range management