Tatyana Koikova

Retail trade belongs to the promising and fast developing sectors of Russian economy. Sustainability of trade depends on completeness, rationality and stability of goods range. It is the range of goods that binds the company and the market, being an object of economic exchange and means of meeting existing demands. Therefore, one of any organization’s key management activities is the management of goods range.

Assortment management is one of the key activities of any organization. Its range is the element that binds the company and the market, being the subject of economic exchange and mean of meeting existing needs. The paper presents the results of the author's theoretical studies of the economic content of the concept “product policy”.