Keyword: «assortment policy»

The paper sets out the basic directions of formation of retailers’ product range. The author views the stages of the assortment policy in frames of category management; main role of strategy and product categories and describes the main methods of analysis and evaluation of product range.

Assortment management is one of the key activities of any organization. Its range is the element that binds the company and the market, being the subject of economic exchange and mean of meeting existing needs. The paper presents the results of the author's theoretical studies of the economic content of the concept “product policy”.

In the article the analysis of assortment structure, stability of sales and integrated analysis on the example of products of LLC "mining bread" in Mine. The result of the research product is differentiated on groups depending on the degree of importance to the enterprise, recommendations on working with each product group.

Retail trade belongs to the promising and fast developing sectors of Russian economy. Sustainability of trade depends on completeness, rationality and stability of goods range. It is the range of goods that binds the company and the market, being an object of economic exchange and means of meeting existing demands. Therefore, one of any organization’s key management activities is the management of goods range.

The article discusses the issues of planning the assortment of an enterprise by the example of JSC Smolensky DOK, on the basis of which an analysis of the formation of the product range of this enterprise and its evaluation was carried out, and recommendations were given to improve the assortment policy of the enterprise to increase its competitiveness.