Viktoriya Bondarenko

The author investigates questions of the growth of interest in the environmental component of the marketing and use of tools socially-oriented marketing concept to reduce the anthropogenic load in the metropolis that is associated with the accumulation of solid household waste.

The article considers the basic criteria set for the quality of logistical services in transport, in relation to rail freight. The scheme of the strategy of diversification provided by operators servants, which should lead to increased quality of customer service.

The article studies the issues of growing interest and demand for products promotion in social networks in the modern Russian conditions. Is the characteristics of the popularity of this process, potential difficulties in the implementation and tangible benefits.The authors are also discusses key platform that provides opportunities for the promotion of content in Runet.