Keyword: «activities»

The article is devoted to the peculiarities of the organization of advertising of commercial organizations on the example of the trading enterprise LLC "trading house MTZ-Stavropol". It offers measures to overcome seasonal difficulties, the analysis of advertising activities of the enterprise, as well as recommendations for improving the effectiveness of advertising.

The relevance of the research is due to additional opportunities for improving the quality of mathematical education in a digital school, support of cognitive interest, and solving practice-oriented tasks by means of including mobile services in mathematical activities. The research problem is determined by contradictions: between the possibilities of modern digital technologies in terms of developing cognitive activity, improving the quality of mathematical training and the educational model implemented by educational institutions; between the need to provide resources for solving problems of a socio-economic nature in the conditions of the fourth industrial revolution and the insufficient level of graduates’ mathematical education. The purpose of the study is to justify theoretically and test experimentally the effectiveness of using mobile technologies for the development of students’ cognitive activity in solving practice-oriented tasks. The research methodology is based on the analysis of works of foreign and domestic authors whose authority and scientific reputation are recognized by the scientific community. The study of the possibilities of mobile technologies for the development of educational activity was conducted using the method of analysis of subject teachers’ particular works, scientific and methodological literature concerning the use of digital tools in teaching. Then, using the forecasting method, we determined the potential of mobile technologies for organizing students' activities to solve practice-oriented tasks, and formulated a hypothesis about qualitative changes in the results of teaching mathematics. The method of systematization and generalization of facts allowed us to formulate basic concepts and didactic principles. The main provisions of the system-activity oriented approach are the research methodological basis for the formation of required competences of future specialists. At the stage of the pedagogical experiment, empirical methods were used: involved observation, questionnaires, testing, and analysis of students’ academic results. The authors clarified the essence of the concepts "cognitive activity", "mathematical thinking", "mathematical literacy" for the digital school. They investigated the possibilities of using mobile technologies for the development of cognitive activity and formulated didactic principles and issues of including mobile technologies in a personalized environment for solving practice-oriented tasks. The proposed specific materials for improving methods, tools, and organizational forms of training focused on the formation of mathematical thinking determine the practical significance of the presented research. The theoretical significance of the research lies in the fact that the authors describe the basic ideas of a methodological approach to the use of mobile technologies for the development of students' cognitive activity in solving practice-oriented tasks in the process of working out "smart" design solutions that meet the challenges of global digital transformation. The article may be used, first, to ensure personalization of mathematical learning through creative, interdisciplinary, educational and research work of students on mobile application development, social integration and professional orientation; second, to change the concept of mathematical education in school; third, to improve the implemented educational model for training highly qualified specialists of the professions for the future "new" industry.

This article deals with the practice of applying the project method in extracurricular physics work. The basic requirements to the use of the project method are given, the main stages of project activity are considered, and the advantages of this method are studied. The project method is a way to achieve the goals of didactics with the help of detailed development of a problem, a technology that should finally show a real practical result that can be implemented on a practical level, i.e. seen, understood and applied. Project activity forms the work in the team, intellectual growth, expands the outlook on the subject of physics, as well as in the surrounding world, i.e. develops social experience and gives a better chance to develop one's own potential. Having studied the role of students in project activities, we concluded that: students are active participants of the process, not passive participants. Working in working groups helps them learn to work in a "team". Students are free to choose the ways and activities to achieve their goal, no one tells them how or what they need to do. We believe that even a failed project has great educational value. Thanks to the organization and conduct of extracurricular activities in physics, we are able to see the future authors of the projects, to form the skills of project activity in students. Every year the school holds a decade of science, in the preparation of which students participate. Creation of models of physical devices, preparation of physics presentations for self-governing lessons, participation in open project lessons – all these are elements of students' project activity at extracurricular physics events.

The article analyses the state and conditions of the systems of higher education of the countries in Latin America (giving the example of Mexico, Argentina, Chile and some other countries) and their reflection in the international activities. The article characterizes the principal directions of the international activities of the universities of Latin America, the main participants of the process of internationalization and integration the higher education of this region into the world educational system. The article defines the basic aims and tasks of the international activities of the higher education of Latin America at the present stage and shows the peculiarities of the establishing international relations of the higher educational institutions at the background of the integrative processes in the world educational system.

The article analyses the international experience of teaching crosscultural communication in the system of higher education of the countries in Latin America (giving the example of Mexico, Argentina, Chile and some other countries) and their reflection in the international activities. The article characterizes the principal directions of the international activities of the universities of Latin America, the main participants of the process of internationalization and integration the higher education of this region into the world educational system. The article defines the basic aims and tasks of the international activities of the higher education of Latin America at the present stage and shows the peculiarities of the establishing international relations of the higher educational institutions at the background of the integrative processes in the world educational system.