Keyword: «attractiveness»

The article presents the role of cultural and historical tourism in the region in modern conditions. The article also presents the results of the survey underpinning the authors ' conclusions.

The article considers modern researches of appearance. The scheme is presented that reflects the appearance phenomenon study structure. In the presented scheme, two main groups of appearance studies are distinguished: depending on who is the subject and who is the object of evaluation. In addition, the three-component structure of each group of studies is distinguished, which includes cognitive, emotional and behavioral components.

The article deals with the region investment attractiveness, on the example of Tula region. It is stated that modern development trends show the importance of forming a new concept, relevant for investment management in the region. This issue needs consideration.