Keyword: «customer loyalty»

The paper analyzes the possible directions of competitiveness of services provided by the retailers in Moscow. Using secondary sources and empirical research, the author determines main directions for ensuring competitiveness of services provided retailers of the metropolis.

The paper Presents research aimed at revealing the importance of marketing communication tools to in-crease customer loyalty. The article presents a definition of event marketing, shows the relationship of posi-tive interaction between the consumer and the event presented an algorithm to conduct events, based on the stages of the life cycle.