Keyword: «social identity»

The article considers the problem of formation of citizenship of young people. Modern social system is un-stable, because it is unstable, changeable attitude toward eternal values, and such values as ideals and faith, be among the last. In these conditions of particular importance is the process of formation among young people of the values and principles necessary for the free development of society.

The article examines the global economic crisis, which exacerbated a number of not simple problems of Russian regions. A lot of problems such as unemployment, decreasing living standards, aging of the population, increasing emigration of the local population are especially noticeable among young people - they are long overdue. The financial crisis made its own corrections, and these problems turned out to be very acute at the moment. At present, it is difficult to deal with the city-forming enterprises, the policy of the owner of the enterprise plays a huge role here. He can leave with his company in the politics of the region and the state or pull his business with his current.

The article examines the role of social networks as a space for the formation and dissemination of colloquial and slang vocabulary. It analyzes the factors contributing to this process, including the technological features of the platforms, social interactions of users, and cultural trends. Particular attention is paid to the influence of influencers and memes on the spread of new vocabulary, as well as the impact of social networks on speech culture and the social identity of users. Recommendations for teaching and language analysis in the context of digital communication are offered. The mechanisms of linguistic creativity characteristic of the digital space are analyzed, with specific examples from platforms such as VKontakte, Telegram, and others. The conclusion is drawn about the key role of social networks in the evolution of modern Russian speech.