Keyword: «enterprise restructuring»

Theoretical aspects of the marketing approach application advantage in enterprise restructuring are considered in the article. The key stages and aspects of enterprise restructuring based on the marketing approach are identified. Strategic points of the marketing approach to restructuring and potential problems that may arise during restructuring are defined. The advantages of the marketing approach to enterprise restructuring are revealed.

The article justifies the need to restructure the inventory management system at an enterprise. The most well-known approaches to this type of restructuring are outlined, among which are the following: operational, logistics, integrated logistics, minimalism theory, integrated, resource, indicative, investment, key competencies, creation of business units. The authors give their essential characteristics, define their potential opportunities and features.