Keyword: «fashion tourism»

The purpose of this scientific article is to consider the methodological potential of psychology as the most important component of the anthropological corpus of knowledge about a Human: using effective methods of cognition, psychological anthropology allows us to reveal authentically the "requests-needs-desires" of a modern person as a collective subject of action. The result of the study was the analysis of mass tourism practices as a mirror of the psychology of a “mass Human” (H. Ortega-Gasset) as an opposition to alternative forms of tourist behavior using, in particular, the methods of humanistic psychology of A. Maslow, which focuses on the nonlinear nature of human needs relationships, the theory of personality by K. Horney, the concept of logotherapy by W. Frankl and the theory of a person self-determination by E. Disi and R. Rain. The study is of an applied nature: its results can be used by professionals in the tourism industry, which, since the end of the twentieth century, has been viewed exclusively as the anthropological practice of the Other.