Keyword: «psychological anthropology»

The aim of the study is to reveal the nature and essence of love feelings in the existential-anthropological plots of the psychological theory of E. Erickson by analyzing the role of the object of love in the subjectivity of the loving person inner-self. Since the theme of love was not specially singled out by Eric Erickson, this determined the need for this study, which produced the following results: 1) the essence of love as an existential feeling was revealed, defined by E. Erickson through destination, which makes it possible to achieve ontological integrity both at the level of individual being (being as a loving person with a special personality structure) and universal being (giving both anthropologically more refined and ontologically more solid foundations of existence in the world), where both levels are interconnected through the existence of lovers being; 2) the nature of love is reconstructed, reflected in E. Erickson's ego-psychology in three virtues that determine each other (trust – loyalty – care) as the main vital forces of the evolutionary development of a person; 3) the mechanism of the subject-object interaction of the “participants” of love is shown, through which the nature of love is actualized and its essence is fully realized.

The purpose of this scientific article is to consider the methodological potential of psychology as the most important component of the anthropological corpus of knowledge about a Human: using effective methods of cognition, psychological anthropology allows us to reveal authentically the "requests-needs-desires" of a modern person as a collective subject of action. The result of the study was the analysis of mass tourism practices as a mirror of the psychology of a “mass Human” (H. Ortega-Gasset) as an opposition to alternative forms of tourist behavior using, in particular, the methods of humanistic psychology of A. Maslow, which focuses on the nonlinear nature of human needs relationships, the theory of personality by K. Horney, the concept of logotherapy by W. Frankl and the theory of a person self-determination by E. Disi and R. Rain. The study is of an applied nature: its results can be used by professionals in the tourism industry, which, since the end of the twentieth century, has been viewed exclusively as the anthropological practice of the Other.