Keyword: «foreign-language media text»

The article substantiates the necessity of integrating media literacy into the structure of linguistic competence of humanities university students as a response to the challenges posed by digital transformation and the mediatization of society. Based on the analysis of scholarly works and UNESCO documents, the four-component structure of media literacy and the didactic potential of foreign-language media texts are revealed. The study proposes a system of principles for integrated teaching of foreign languages and media literacy and describes a contextual-interpretive model for its development. The findings can be applied in higher and continuing professional education, as well as in enhancing the methodological training of foreign language teachers.