Keyword: «individual educational trajectories»

This article explores a pressing issue in modern higher education: the high-quality training of highly qualified teaching staff in demand in the labor market. This issue is addressed through the lens of digitalization and the implementation of innovative technologies in solving educational problems. The aim of the study is to systematize scientific approaches to defining digital marketing technologies and their functional capabilities for organizing the educational process at the university. The study utilizes a combination of methods: an analysis of theoretical sources, a survey of 106 first- to fifth-year students at the Institute of Humanities Education studying in pedagogical, psychological-pedagogical, and special (defectological) education programs, and mathematical statistics for data processing. The article presents the results of a theoretical analysis of a key concept, which allowed us to identify the factors limiting the application of digital marketing technologies in the theory and practice of university education: the lack of standardized norms for the development of interactive content, the dominance of traditional forms of education over innovative ones, digital inequality among participants in educational relationships, and the low level of motivational and competence readiness of university faculty to use digital resources. This case study examines the competent adaptation of social media, artificial intelligence, neural networks, and gamification to the educational needs of modern university students. In addition to the theoretical theses put forward by the authors, the article presents the results of a student survey. The analysis revealed that students feel a need for education, including through digital marketing technologies, as this motivates their interest in educational activities, creates conditions for personalization of education, and makes the learning process engaging due to the presence of a problem that can be solved using the achievements of the digital world. The theoretical significance of this study lies in its synthesis of the experience of using digital marketing technologies in higher education. Its practical significance lies in the potential for their use in the educational process to improve its quality.

The professional self-determination of student teachers in modern educational system requires the creation of educational conditions that ensure a conscious choice of a professional trajectory and the possibility of its adjustment at various stages of education. Thus, the process of professional self-determination becomes particularly important, as it allows students to make meaningful choices and combine educational profiles, determine their own professional priorities, and build an individual educational trajectory at the university. Professional self-determination is a key element in the development of future teachers, as it determines their position in the professional community. In the context of individual educational trajectories, the process of professional self-determination is a recursive process in which all of student's choices, from the combination of subject profiles to the choice of disciplines-constructors, take on meaning based on their interpretation in relation to their abilities, the demands of the educational market, and their future professional goals. Thus, professional self-determination is a purposeful process of developing a student's subject position, moving from perceiving a profession as a stereotypical image to understanding it as a unique professional path. This process is of utmost importance for student teachers. The current model of teacher training at VyatSU is based on the choice of two educational trajectories (the first trajectory is the first teaching profession, and the second trajectory is the second teaching profession) and disciplines-constructors, which requires students to be able to make conscious choices and combine professional areas. However, traditional models of teacher training often focus on developing competences within a single training profile, neglecting the importance of developing the ability to make conscious professional choices and combine professional areas. This leads to a gap between educational opportunities and students' professional needs, which can reduce their internal motivation, sense of professional identity, and resilience in the face of future professional challenges. The aim of this article is to provide a rationale for the system of building individual educational trajectories at the university as a mechanism for the professional self-determination of student teachers. The research methods included the analysis and synthesis of scientific literature on the problems of professional self-determination and the construction of individual educational trajectories; the analysis of data from the 2023–2025 campaigns for the selection of 634 individual educational trajectories at VyatSU; the modeling of educational conditions that promote the development of professional self-determination; and a pedagogical experiment to identify the relationship between the level of awareness of the choice of educational trajectories and the indicators of professional orientation among pedagogical students. As a result of the study, the data on the dynamics of the choice of educational trajectories was analyzed: 31% of students adjusted their choice of subject profile; the share of students enrolled in the desired subject profiles increased by 21%, reaching 98% (from an initial share of 79%), and there was an increase in the number of combinations chosen by students to 80 different combinations of subject profiles. The findings may be of scientific and practical interest for the developers of educational programs, methodologists, and teachers at pedagogical universities focused on the development of students' subject positions. The research results can serve as a basis for improving the training models for preservice teachers, including the implementation of individual educational trajectories that have been tested in practice at VyatSU.