Keyword: «individuality»

The article dwells on O. Sivun’s pop-art novel «Brand», paying attention to its structure, the character’s per-sonality, the brand influence on mass consumption society. Emphasis is placed on a man surrendering his life to brands, simulacre, imitation thus losing his individuality. The life of society and the individual turns into a conveyor. It is pointed out that devaluation of conventional values is carried out through the transfor-mation of consciousness and conversion of cultural codes.

The article reveals education individualization and differentiation issues aimed at creating conditions for students’ individual abilities development, for activating their self-development, improving academic results and deepening knowledge, and expanding the learning abilities of each student. On the basis of psychological and pedagogical literature theoretical analysis, the essence of the concepts "differentiation of teaching" and "individualization of teaching" was specified. Using the example of information technologies course studying, the authors reveal the forms and means they used to implement an individual approach in teaching.

in this article the problems of forming the professional individuality of the teacher as a person are considered. Factors of influence of the teacher's personality in his professional activity are analyzed directly in the educational process. The main regularities of formation of values and forms of their reports from the teacher are revealed. As a consequence, the author answers the question of how the personality of the teacher and his professional individuality are formed, what qualities for the teacher are immutable.

The article examines the current state of the university learning process. The classically formed direction of learning by trainees is shown. The need to develop the creative abilities of learners has been revealed. The basic conditions for the development of creative thinking of cadets in the process of training and education at a military university have been revealed.

Branding is currently an integral part of the marketing strategy of any university, especially if this institution is not particularly well known. Creating a reliable personality is the best way to reach out to applicants, as it helps reinforce any advertising message and contributes to the distinctiveness that separates the institution from others. The article describes the most successful companies. Branding and slogans for most universities are remarkably similar. As a rule, they contain references to the fact that the educational institution is “unique”, “different” or “suitable for the student”, without any specific reference to why this is so. University marketing needs to clearly state what exactly makes this place an ideal place for students, and for this they need a solid brand identity. In order for a university to stand out, you need to focus on what exactly makes it great, and build a brand identity around it.