Keyword: «jewelry company»

The article is devoted to the linguistic analysis of ergonomics that are an obligatory part of any modern city – the names of jewelry companies, shops and salons of the city of Yakutsk. The article analyzes these linguistic units in linguoculturological, structural and semantic aspects. The names of jewelry companies, shops and salons are part of the urban linguistic culture, an element of the language space of the city, where their communicative implementation takes place.